Girl Scouts Use Oscar Winner to Sell Cookies
They say if you want to sell something, find the biggest celebrity you can find and get them to endorse it. Well, that’s exactly what a group of Girl Scouts on Long Island did to help them in the annual sale of Girl Scout Cookies. Well, sort of.
Girl Scout Troop 227 in Suffolk County, New York took a picture of recent Oscar winner Leonardo DiCaprio eating a box of Girl Scout Cookies at last month’s Academy Awards. The girls put the picture on a poster board that read “This is Leo. Leo wants an Oscar. Leo buys Girl Scout Cookies at the Awards. Leo wins an Oscar. Leo is smart. Be like Leo. Buy Girl Scout Cookies.”
Those who watched this year’s Academy Awards may remember host Chris Rock bringing a group of Girl Scouts out on stage at one point in the ceremony and encouraging the rich Hollywood elite in attendance to open up their wallets and purchase cookies from them.
DiCaprio was apparently one of the many celebrities who listened to Rock and ended up with a box of Girl Scout Cookies. A photo was snapped of the Titanic star munching on the cookies not long before DiCaprio won his first ever Oscar for his role in The Revenant. And with that, Troop 227 had a celebrity endorsement of its cookies.
The Girls Scouts claim the clever tactic was effective, saying, “It made people stop at the table to read the sign, and then we were able to ask them to buy cookies. It’s hard to say no to a Girl Scout.”
With the money raised from their cookie sales, the Girl Scouts of America are able to take educational field trips and complete community service projects that help others in their community. Surely that’s a cause that DiCaprio and everyone else can get behind, especially if there are delicious cookies involved.